Positioning this film as the must watch biopic of 2024, we created social creative for international markets and ran a powerful UK campaign encompassing publicity, social, stunts and events...
Rare brought us on to collaborate with them on their award-winning pirate adventure, Sea of Thieves. The challenge was to build an out-of-game experience for their second Mystery event, engaging the SoT community with an engrossing ARG treasure hunt; merging real world and in-game activations.
Substance Global was thrilled to team up with our partners at Square Enix to roll out an enticing campaign for Octopath Traveller II.
PR activations, influencer partnerships, and a whole suite of TikTok friendly social assets that gave a fresh twist to this nostalgic classic. Get in loser, we’re going to the cinema.
Our immersive experiential pop up in Soho, London transported fans into the world of Matthew Vaughn’s latest spy thriller and provided the perfect setting for talent junkets.
"Substance is a true partner across our business. Their fantastic team is adaptable and agile, supporting Amgen globally with their strategic, creative and data-fuelled insights."
"Substance is a true partner across our business. Their fantastic team is adaptable and agile, supporting Amgen globally with their strategic, creative and data-fuelled insights."